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Aboriginal and Torres Strait Islander people should be aware that the National Archives' website and collection contain the names, images and voices of people who have died.

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  5. Australia Land of Tomorrow – promotional poster for migrant centres

Australia Land of Tomorrow – promotional poster for migrant centres

Coloured poster featuring a caricatured rural scene: a person driving a tractor past a farmhouse with windmill and clothesline. Another person riding a smiling horse.

Details

Learning resource record

Creator:

Department of Immigration

Date:

1949

Citation:

A434, 1949/3/21685

Keywords:

  • migration
  • advertising

Transcript

[This is a poster with colourful, non-realistic, cartoon-like art showing a farmhouse surrounded by fields. Near the house, there is a person on a tractor waving their hat, and in front of the house there is a person riding a horse bareback, waving their arm in the air.]

[The word 'Australia' is in large letters imposed on the 'sky' of the scene, with the slogan 'land of tomorrow' in slightly smaller letters at the bottom of the poster.

In the bottom right corner, there are the initials 'J.G.' written in small brown letters.]

[In the bottom margin, in small text, there is the label:] 'PRINTED IN AUSTRALIA AND ISSUED BY THE COMMONWEALTH DEPARTMENT OF INFORMATION'.

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