David Fletcher Jones, hawker
Private David Fletcher Jones, a Bendigo orchardist with entrepreneurial flair, was discharged from the AIF suffering 'shell-shock' in February 1918. Unable to cope with Melbourne’s bustle, David set his sights on establishing a travelling drapery business to service regional Victorian communities. In March 1918, he and his friend Stan Clapton sought a loan from the Department of Repatriation and, by the time of the Armistice, the friends were on the road. The rural existence helped David readjust to civilian life and hawking fuelled his ambition. The partnership soon dissolved but within a few years David had established Victoria’s most famous menswear outlet.