Title: AGLS Audience Controlled Vocabulary
Creator: Andrew Wilson, National Archives of Australia
Creator: Nigel Ward
Date Issued: 2002-02-19
The AGLS Audience scheme is a controlled vocabulary for audience categories for use with AGLS.
The AGLS metadata standard includes an element which can provide information about the target audience for whom a resource is intended. This is the Audience element. Here we define AGLS Audience, a controlled list of terms for providing audience values in AGLS metadata records.
AGLS identifies an Audience from the following list of audience categories:
| Aboriginal and Torres Strait Islanders | People who identify themselves as part of the Indigenous Australian community |
|---|---|
| all | Default value; general public; the whole population |
| business | Persons or corporations engaged in commerce, trade or industry |
| carers | Persons or organisations engaged in the care of others (eg patients, children, elderly, disabled), use 'parents' for resources aimed at mothers, fathers or legal guardians |
| children | Persons under the age of 16 years, use 'youth' for resources aimed at persons aged 16-25 years |
| community groups | Groups who provide services to, or represent the views of, specific community sectors |
| employees | Persons working for another person or business for pay, use 'jobseekers' for resources designed to assist people seeking employment |
| employers | Persons or businesses who employ others for wages |
| gay and lesbian | Persons who identify themselves as part of the homosexual community |
| government | Agencies and organisations associated with public administration at local, state or federal level |
| jobseekers | Persons seeking employment, whether currently employed or unemployed, use 'employees' for resources of relevance to people already in employment |
| low income earners | As determined by the Australian Taxation Office, persons whose annual income is less than $14,927 (current at 2002-01-01) |
| men | Adult male persons |
| migrants | Persons moving permanently from one country to another, either from Australia overseas, or from other countries to Australia – includes resources for people from non-English-speaking backgrounds or who have English as a second language |
| parents | Persons fulfilling a mother, father or guardian role in the care of children, whether by birth, adoption or other legal arrangement |
| people with disabilities | Persons with a physical or mental incapacity, either permanent or temporary |
| primary industry | Persons or organisations involved in the growing, producing or extracting of natural resources (eg farming, forestry, mining), use 'rural' for resources aimed at people and communities outside urban areas |
| rural | Persons living or working in regional, country or isolated areas of Australia, use 'primary industry' for resources or commercial activities that may occur in rural areas |
| seniors | Persons over the age of 65 years |
| students | Persons engaged in a course of study or instruction whether at pre-primary, primary, secondary, vocational or tertiary level |
| teachers | Members of the teaching profession, persons instructing students at pre-primary, primary, secondary, vocational or tertiary level |
| tourists | Persons visiting an area for pleasure, either from other countries or other parts of Australia, use 'migrants' for persons relocating permanently |
| women | Adult female persons |
| youth | Persons aged 16-25 years, use 'children' for resources aimed at persons under the age of 16 years |
Encoding AGLS audience values is straightforward. Various syntaxes are available, including Hypertext Markup Language (HTML) and eXtensible Markup Language (XML). The XML examples in this document are indicative only and should not be taken as normative. At the time of writing, syntaxes for expressing AGLS in XML and RDF/XML are under review. Recommendations on encoding AGLS metadata in XML and RDF will be made in the future.
NB. The XML namespace URIs used in the XML example below are fictitious.
<meta name="AGLS.Audience" scheme="agls-audience" content="youth">
<agls:agls-record xmlns:dc="http://dublincore.org/elements/1.1/"
xmlns:agls="http://agls.gov.au/agls/1.2"
xmlns:agls-audience="http://www.agls.gov.au/audience/">
<agls:audience>jobseekers</agls-audience>
</agls:agls-record>